Executive Marketing Leadership Focused on Measurable Growth
Driving high-impact strategies for global markets through data-driven systems and modern leadership.
38%
CAC Reduction
$500K+
Ad Budget Managed
Bilingual
English / Spanish
12+ Years
Executive Experience
Measurable Impact
& Strategic Growth
A proven record of delivering high-stakes outcomes across multi-channel ecosystems, from ad spend efficiency to executive leadership.
38% Reduction
Customer Acquisition Cost
Optimized high-volume Meta and Google Ads campaigns via advanced GTM tracking and CRO loops.
$500K+ Managed
Ad Budget Oversight
Strategic allocation of marketing spend focused on scalable ROI and high-precision media buying.
12+ Years
Marketing Leadership
Deep expertise in Latin American and US markets, leading cross-functional bilingual teams.
25% Growth
Customer LTV Increase
Executed Salesforce CRM automation and lead scoring to enhance lifecycle engagement.
15+ Headcount
Team Management
Directly managing creative, performance, and strategy departments for unified brand delivery.
$2M+ Pipeline
Revenue Generation
Built systemic lead generation engines that fueled sustainable year-over-year revenue growth.
What I Lead / What I Execute
Built for founders, operators, and teams that want clarity, performance, and a brand system that actually scales.
What I Execute
Paid Media Mastery
Hands-on execution of Meta, Google, and LinkedIn ads to drive immediate performance wins.
Technical GA4 & GTM
Full architectural setup for server-side tracking, custom events, and advanced attribution modeling.
CRM & Automation
Implementation of complex Salesforce workflows, GoHighLevel and HubSpot lifecycle nurture sequences.
CRO & A/B Testing
Direct management of landing page experiments focusing on 38% reduction in CAC targets.
Production Management
Overseeing video production and asset creation to ensure brand consistency across all channels.
What I Lead
Brand Architecture
Defining long-term positioning and visual identity systems that resonate with high-value audiences.
Go-to-Market Strategy
Orchestrating multi-channel launches with localized Spanish/English messaging across global markets.
High-Performance Teams
Building and mentoring cross-functional creative and performance divisions for maximum efficiency.
Budget & P&L Ownership
Full accountability for $500K+ annual ad spend, focusing on scalable unit economics and ROAS metrics.
Brand Architecture
Defining long-term positioning and visual identity systems that resonate with high-value audiences.
Skills & Tech Stack
A powerhouse technical arsenal driving full-funnel marketing excellence, from technical tracking to executive CRM orchestration.
Meta Ads Manager
Expert / $500K+ Monthly Spend
Google Ads (SEM)
Advanced Search Strategy
CRM
Enterprise Lifecycle Management
GA4 & GTM
Technical Data Architecture
HubSpot / Go High Level
Full-Stack Marketing Automation
Segment & CDPs
Customer Data Orchestration
Zapier
Deep System Integration
Looker Studio (BI)
Advanced Growth Intelligence
Driving high-impact marketing systems and strategic leadership for brands across diverse global sectors.
FINTECH · ADTECH · HEALTHTECH · RETAIL · BLOCKCHAIN · DIRECT-TO-CONSUMER · PROPTECH · SAAS · B2B · ENTERPRISE ·
Collaborative Impact:
Design, Strategy & Community-Led Projects
From Surviving to Thriving: A case study on Puerto Rican Entrepreneurship
Entrepreneurship is an integral part of the economic resilience of communities, regions and local economies. However, Puerto Rico’s long recession compounded with the calamities of the hurricanes, earthquakes and the COVID-19 pandemic has forced entrepreneurs on the Island into an endless cycle of disaster recovery. To support existing entrepreneurs and encourage new ones, Puerto Rico needs a cohesive approach to facilitate the creation of hopeful ventures that can endure disasters and prosper.
To this end, this case study provides entrepreneurship support organizations (ESOs) an overview of Puerto Rico’s entrepreneurial ecosystem and the importance of well-connected networks to aid in the development of new ventures. Furthermore, we’ve developed a toolkit for ESOs to better serve entrepreneurs in the wake of a disaster and beyond. Through actionable, coordinated strategies, we provide concrete guidance on how to best leverage organizational resources and deploy effective programs amid the recovery process that can spur equitable access opportunities.
Destino 191
placemaking
Over two years, the project supported community leaders through economic development, planning, and cross-sector collaboration to strengthen shared public spaces along the corridor. The resulting Rural Placemaking Plan provides a strategic guide for advancing the community’s economic, social, and physical development goals.
This plan was developed through the USDA’s Rural Placemaking Innovation Challenge (RPIC) and led by Foundation for Puerto Rico in collaboration with Comité Desarrollo Barrio Cubuy, Inc., A Friends’ Foundation, and the Triple-S Foundation.
Destino 191
Toolkit
Destino 191: El Yunque del Caribe is a community co-designed initiative to revitalize Route 191 in Cubuy, Río Blanco, and Naguabo as a vibrant destination and alternative access point to El Yunque National Forest.
After two years of collaboration, training, and planning with community leaders, the project produced the Rural Placemaking Toolkit for Puerto Rico—a practical resource with strategies, guides, and tools for creating inclusive, vibrant public spaces across the island.
The toolkit was developed through the USDA’s Rural Placemaking Innovation Challenge (RPIC), led by Foundation for Puerto Rico in collaboration with Comité Desarrollo Barrio Cubuy, Inc., with support from A Friends’ Foundation and the Triple-S Foundation.