
Born from Chaos.
Built with Purpose.
Lagoon of Randomness™ is more than a lifestyle brand—it’s a creative universe fueled by unpredictability and driven by character. At its center is Cloak, a multidimensional being who reflects the beautiful mess of life: rebellious, soulful, wild, and wise. Whether you’re here for bold streetwear, emotionally rich content, or strategic design solutions, this is your place to Live Random and spark transformation.
Rooted in Bayamón, Puerto Rico, and pulsing in the Fort Lauderdale–Miami creative corridor, we blend cultural edge, digital art, and emotional storytelling to build a brand that moves hearts and shifts perspectives.



Two Worlds, One Brand

Two Worlds, One Brand
Why
Randomness?
Because life isn’t linear—and neither is creativity. We believe in freedom over formula, emotion over algorithm. That’s why our mission is to spark joy, creativity, and transformation through the power of randomness.
From cultural commentary to web builds, from podcasting to prints, everything we do is rooted in:





Meet the Creator
Luis Randomness, aka the architect of this chaos, is a multimedia designer, marketer, and emotional strategist with a Master’s in Entertainment Business and deep Caribbean roots. His work connects worlds: art and analytics, culture and commerce, character and community.

Meet the Creator
Luis Randomness, aka the architect of this chaos, is a multimedia designer, marketer, and emotional strategist with a Master’s in Entertainment Business and deep Caribbean roots. His work connects worlds: art and analytics, culture and commerce, character and community.
